I had the privilege of collaborating with 360 Mentoring to breathe new life into their logo. The existing logo, created hastily for the company's launch, lacked depth and a meaningful concept. 360 Mentoring sought a fresh, unique design and gave me creative freedom to explore.

Inspiration struck when I noticed an element in their original logo—a sweeping arrow. I reimagined this swoop as a symbol of support and guidance, akin to an arm around the shoulder. This symbolism resonated with 360 Mentoring's mission: helping children, teenagers, and young adults grow and thrive through mentorship.

The circular shape of the logo forms a human silhouette, emphasising the personal touch that 360 Mentoring provides. For the wordmark, I chose DM Sans, a simple yet robust typeface that complements the logo.

The new logo is versatile, appearing striking in black, white, and the company's signature green. It can be used in various configurations, from the complete logo to the wordmark or logo mark on their own. This distinctive design sets 360 Mentoring apart from the competition and leaves a lasting impression on all who encounter it.